USI will provide event monitoring, market intelligence and fraud prevention for all of Elys’ growing US facing operations, including Nevada-based USBookmaking, which it acquired in 2021.
In the US, Elys’ focus is to provide end-to-end sportsbook services to business operators across the regulated market. The news of this partnership follows the recent announcement that Elys secured a licence in Ohio’s newly legal sports betting market.
USI’s integrity monitoring services from its proprietary dashboard to Elys Game Technology conducts analysis across dozens of data sets to identify any possible irregular sports wagering-related patterns.
Michele Ciavarella, executive chairman of Elys, said the partnership will help the business detect suspicious betting.
“We are very pleased to be engaged with US Integrity as we prepare to expand throughout the North American regulated sports betting market in 2023,” he said.
“We expect that our partnership with US Integrity could give us the ability to identify possible betting abnormalities in real time and enable potentially suspicious wagering activity to be identified immediately, creating a safe and engaging betting environment for our patrons as we implement our vision throughout the massive restaurant and bar market in the fast-evolving regulated US sports betting market.”
USI’s co-founder and CEO Matthew Holt said Elys had shown commitment to a high standard of integrity.
“US Integrity is proud to partner with Elys Game Technology and assist them with integrity monitoring. US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients,” Holt said.
“We are looking forward to working with the exceptional team at Elys Game Technology and their expansion strategy throughout North America as the market continues to evolve. All of our partners are committed to the highest integrity standards and Elys’ commitment is no exception.
“These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly-detection tools we have developed at US Integrity.”