Pinnacle makes integrity push by joining IBIA

| By Daniel O'Boyle
The International Betting Integrity Association (IBIA) has announced online sports betting brand Pinnacle as its latest member.
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Pinnacle, previously known as Pinnacle Sports, will now feed into IBIA’s global betting integrity monitoring and alert platform.

The operator joins a group of other sports betting operators that have joined the IBIA, with the association’s members accounting for more than $137bn (£114bn/€135bn) in global betting turnover per annum and almost 50% of all regulated commercial operator online betting activity.

“Our focus on integrity not only applies to our clients but also the governing bodies themselves, an area which is increasingly important for responsible gaming operators,” Pinnacle chief executive Paris Smith said. “We are delighted to become members of the IBIA and look forward to working closely with the organisation to combat betting-related corruption and manipulation.”

IBIA chief executive Khalid Ali added: “The size and scope of Pinnacle’s sports betting operation makes it a valuable addition to IBIA’s global monitoring and alert network. 

“Our growing roster of members are committed to high levels of integrity and to the protection of sporting events and betting products alike. It is pleasing that so many leading operators like Pinnacle have chosen IBIA as their preferred sports betting integrity partner.”

The news comes after the IBIA earlier this month announced that it reported 88 suspicious betting alerts in the second quarter, with football the sport of most concern.

Football was responsible for 32 alerts during Q2, ahead of tennis with 27, horse racing on 12 and eight for table tennis. A further four alerts were related to esports, three for basketball and one each for handball and greyhound racing.

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