Sportradar signs as USFL data and integrity partner
| By Nosa Omoigui
Betting and data analyst Sportradar has signed a deal with the United States Football League (USFL), becoming the organisation's official sports data and integrity partner.
As per the multi-year agreement, Sportradar will develop new data collection and delivery systems for the USFL, in addition to providing data to betting operators who advertise during USFL broadcasts.
Sportradar will also conduct bet monitoring through its Universal Fraud Detection System (UFDS), while its duties also extend to conducting an audit of USFL integrity policies, providing integrity-related educational services to players, coaches and staff, and performing annual due diligence reporting.
Edward Hartman, USFL executive vice-president of business operations, said: “The USFL is thrilled to have forged its first data and integrity partnership with Sportradar.
“With more than 60% of American adults living in states where sports wagering is now legal, it was critical to the new USFL that we partner with the market leader in integrity solutions and Sportradar is the gold standard by which all sports information businesses are measured.”
“The fast, accurate and reliable data that Sportradar provides to the marketplace will be crucial to the USFL engaging its audience as the league establishes itself on the American sports landscape,” added Ed Blonk, chief commercial officer at Sportradar. “And, with the backing of Sportradar’s industry-leading integrity services, the USFL is taking a proactive step to protect its brand and safeguard the league from match-fixing and betting-related corruption.”