Ferreira previously oversaw Soft2Bet’s country managers, and will now shift to a new role handling marketing and promotions for the business’ portfolio of more than 30 operators.
This includes developing the promotional strategy for its upcoming roll-out of a new sportsbook brand. The business is currently licensed in Malta, Sweden and Curaçao, with plans to secure certification in additional European jurisdictions.
He previously served as head of marketing in Latin America and Spain for GVC Holdings, now Entain, and as territory manager for Portugal at Sportingbet.
“We are thrilled to name Pablo Ferreira as chief marketing officer and have no doubt that his appointment will bring continued success to the business,” Soft2Bet chief executive Boris Chaikin said.
“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board we will continue to exceed the requirements of partners across the globe.”
Ferreira said becoming CMO for Soft2Bet was a “fantastic step”, and that managing its talented and hard working team would be “a real privilege”.
“We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further,” he said. “Looking to the year ahead, I have no doubt that that success will continue.”