Sportradar enters marketing data agreement with Adomni

| By Marese O'Hagan
Sports technology company Sportradar has entered into a strategic data partnership with advertising platform Adomni.

As part of the deal, Sportradar will offer its sports data to Adomni’s platform, which will allow advertising agencies to pursue digital campaigns through the partnership.

Agencies can then have advertisements play on screens in real time and in a variety of formats, including on billboards and inside bars and restaurants.

Read the full story on iGB North America.

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