Sportradar extends data and integrity deal with ITF

| By Robert Fletcher
Sportradar has signed a three-year extension to its data and integrity partnership with the International Tennis Federation (ITF).

Under the deal, which extends a relationship that began 2012, Sportradar will continue to support the ITF with data requirements, as well as work with the organisation on integrity-led projects.

This will include the development of a technology infrastructure to further enhance integrity protection at World Tennis Tour events, as well as further investment into accreditation, control systems and personnel to safeguard the integrity of tour events.

The ITF will also leverage Sportradar’s integrity services by including its Universal Fraud Detection System bet monitoring service to analyse global betting patterns, as well as Sportradar’s ‘Intelligence and Investigations’ capabilities.   

In addition, Sportradar will create a suite of enhanced digital assets connecting tennis fans with new websites, apps and fan-centric products to provide a more dynamic user experience – all of which will be powered by Sportradar’s data. 

“We look forward to our continued partnership with Sportradar as we deliver technology that will help to ensure the protection of integrity and data as well as a digital platform that will enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup,” ITF president Dave Haggerty said.

Sportradar chief executive Carsten Koerl added: “Sportradar is the world leader in helping leagues and federations across the globe maximise the value of their data whilst ensuring the integrity of sport. 

“We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement. 

“We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport.”  

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