Sportradar nets first data distribution partnership with UEFA

| By Marese O'Hagan
Sports betting data provider Sportradar has been appointed as the Union of European Football Associations' (UEFA) exclusive betting data collector and distributor.
The Big Step launches Football SAGA

Sportradar received the appointment following UEFA’s first tender process.

The agreement will cover 1,500 matches from the 2021-2022 season to the end of the 2023-2024 season, including matches from the UEFA Euros 2024, the UEFA Nations League and the UEFA Women’s League.

“Sportradar has more than 20 years’ experience collecting and building valuable products from football match data, and now, as the world’s leading sports technology company, we’re the only organisation with the technological capabilities and unique resources to truly support the growth of one of the biggest federations in global sport,” said Carsten Koerl, CEO of Sportradar.

“Football remains the world’s most popular sport and we’re extraordinarily pleased that UEFA selected Sportradar in their competitive process. We look forward to working with them closely to support their engagement with the betting industry.”

The deal will also see Sportradar continue to be UEFA’s official integrity partner, with the addition of a dedicated Intelligence and Investigative Services division to promote anti-match fixing.

“We are very happy to enter into this partnership with Sportradar, who are a global leader in delivering sports data,” said Guy-Laurent Epstein, Marketing Director for UEFA.

“It follows a long-standing partnership with the company as our official integrity partner and it links to our recent announcement of Bwin as the first betting partner for one of our competitions.”

“The combination of the two partnerships allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.”

Last week, Sportradar was awarded accreditation from the International Betting Integrity Association (IBIA) for data collection.

Subscribe to the iGaming newsletter