Sweden’s former horse racing monopoly operator AB Trav och Galopp (ATG) has completed its acquisition of Ecosys AS, the Danish gaming operator behind the Bet25.dk sports betting brand.
Terms of the agreement were not disclosed, but it has been confirmed that ATG will now take ownership of all Ecosys brands, including the Rød25.dk online casino, casinogo.dk mobile casino and Café Bet25 gaming café.
ATG agreed the deal in November 2017, but the acquisition was conditional on full regulation of the Swedish online gambling market.
Last June, Sweden’s parliament ratified laws to regulate online gambling and the market launched on January 1, 2019. ATG secured a licence ahead of the launch allowing it to offer sports betting and casino games.
“With the acquisition of Ecosys, our customers get the opportunity for larger profit pools and an even more attractive gaming experience,” ATG CEO Hasse Lord Skarplöth said.
“We see good opportunities for growth in the Danish market [through the acquisition,” he explained. “Ecosys has well-established brands and we are happy and expectant for the collaboration.”