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Bally’s Interactive and Sportradar sign five-year betting deal

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Bally’s Corporation’s digital division, Bally’s Interactive, has signed a new five-year US sports betting partnership with Sportradar.

Under the terms of the deal, Sportradar will provide the operator with access to its complete pre-match betting services, live betting services, and content solutions portfolio.

Bally’s Interactive will incorporate the data portfolio as part of its expansion plans in the North American sports betting markets.

“Sportradar is proud to be working with Bally’s Interactive,” said Neale Deeley, managing director for US betting at the supplier.

“Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.”

Adi Dhandhania, Bally’s Corporation’s senior vice president of strategy and interactive, added: “We are excited to be working with Sportradar to expand our online sports betting capabilities.”

Read the full story on iGB North America.

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