BallyBet online sportsbook goes live with Colorado launch
| By Nosa Omoigui
Bally’s Corporation has announced the launch of its mobile sportsbook BallyBet, going live in Colorado yesterday (24 May).
![Bally's launches BallyBet sportsbook in Colorado](https://igamingbusiness.com/img-srv/NSNuFxafCl7GKzBM0Blady6OiyL98-vMfbv2NeEFQX8/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNS9iYWxseWJldC5qcGc.webp)
The move signals Bally’s latest foray into the sports betting market, following the opening of a FanDuel-affiliated sportsbook in Atlantic City in March, but marks the first launch of its own online product.
Developed by Bet.Works – a sportsbook technology platform in the process of being acquired by Bally’s – BallyBet will contain betting options for major sports, social features and in-app parlay games.