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Bet365 extends US reach with Louisiana launch

| By Robert Fletcher
Online gambling operator Bet365 has expanded its presence in the US by launching its sportsbook product in the state of Louisiana.
Bet365 Louisiana

Players in Louisiana can access the Bet365 website or download the sportsbook app and bet on a range of events. These include major league competitions such as the National Football League, National Basketball Association, National Hockey League and Major League Baseball.

Bettors will also be able to view live streams of certain events while they place bets.

Launching in Louisiana means Bet365 is now active in seven states across the US. Bet365 also operates in Colorado, Iowa, Kentucky, New Jersey, Ohio and Virginia.

“Celebrated for its passionate culture and festive spirit, we are thrilled to bring bet365 to Louisiana,” a Bet365 spokesperson said. “Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing bet boosts, the fastest in-game experience and unique same game parlays.”

Betting handle and revenue records tumble in Louisiana

Bet365 joins the Louisiana market on the back of a record month for the Pelican State. In October, both sports betting handle and revenue reached all-time monthly highs.

Players in Louisiana spent a record $308.6m (£246.3m/€283.1m) on sports wagering during the month. Some $276.2m was spent betting on sports online, while $32.4m was bet at retail sportsbooks.

Turning to gross revenue, this increased by 63.5% year-on-year to a record of $43.3m. This included online gross revenue of $40.1m and $4.4m from retail betting.

Adjusted revenue, which discounts promotional betting, hit $42.5m. The $875,871 deducted from the gross revenue figure was from online promotional bets.

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