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BetConstruct partners PMU for horse racing betting launch

| By iGB Editorial Team
iGaming solutions provider plots initial launch in Armenia before global roll-out of horse racing product

BetConstruct is to expand its sports betting services with the addition of horse racing, through a new partnership with French betting and gaming operator Pari-Mutuel Urbain (PMU). 

Through the cooperation agreement, BetConstruct will be able to offer live streaming and betting markets on flat and harness races organised by PMU in France.

The horse racing offering will initially go live in BetConstruct's native Armenian market, sharing liquidity with PMU's French player pools, before being made available to its client base around the world from spring next year.

“PMU is very happy with this partnership with BetConstruct, which will give Armenian players the opportunity to bet on French horse racing, within the same network [as French bettors],” PMU area manager for Africa, Eastern Europe and Central Asia Philippe Thebault commented. “This was a big first step, and hopefully the agreement will allow BetConstruct's partners around the world to enjoy French racing and PMU’s product, as well as allowing our organisation to expand our distribution network with BetConstruct.”

BetConstruct regional director for Africa, France and Monaco David Ozararat added: “[We are very satifisfied to collaborate with] PMU and broadcast world-renowned French horse racing.

He said the agreement with the operator would help grow both BetConstruct and its partners' customer bases.

The deal further expands PMU's network of international partners. The operator currently works with more than 80 operators in over 50 countries worldwide, most recently moved into the Spanish market for the first time, through a partnership with Ladbrokes and Cirsa joint venture Sportium. 

Image: Max Pixel

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