Betdaq launches new fixed-odds sportsbook
Betdaq has rolled out a new fixed-odds sportsbook to support its exchange and online casino offering.
The sportsbook features a shared Betdaq wallet, full and partial cash out, live streaming and in-play betting with visualisations.
GVC Holdings-owned Betdaq developed the new platform in partnership with its exchange platform provider GBET, which will utilise its proprietary streaming API push technology to ensure instant and up-to-date prices are available on the sportsbook.
The new launch comes after Betdaq switched to a permanent 2% commission structure 18 months ago, in a move it said has helped drive player and liquidity partner acquisition.
“Launching the Betdaq sportsbook is the realisation of a key strategic aim; the consolidated Betdaq exchange-sportsbook-casino demonstrates our strength of as part of GVC and means customers can enjoy an improved experience,” Betdaq managing director, Shane McLaughlin, said.
“The exchange remains our central product and the complementary introduction of the sportsbook allows us to attract and convert new players.”
BetdaqBETDAQ will support the new launch with a multi-channel marketing campaign, featuring former England and Liverpool footballer Glen Johnson and actor Ralph Ineson.
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