Betfred expands US presence with sports betting launch in Arizona

Players in Arizona can now download the Betfred Sports-branded app and place pre-event and in-play bets on a wide range of professional and college sports competitions.

The launch comes after Betfred agreed a market access deal with We-Ko-Pa in August of last year.

The app will support an existing retail sports betting offering at a temporary facility at the WKP Sports & Entertainment Sports Bar, with a permanent sportsbook scheduled to open at the We-Ko-Pa Casino later this year.

“Three months ago, the We-Ko-Pa Casino Resort and Betfred Sports introduced sports betting kiosks at our beautiful desert gaming destination, and most recently opened a temporary full-service sportsbook,” We-Ko-Pa general manager Mary Ketterling said.

“Adding mobile apps is one more way we can offer Arizonans an easy, user-friendly and unparalleled sports betting experience.”

Betfred Sports chief operating officer Bryan Bennett added: “We look forward to offering customers in the entire state unique experiences that they can’t access on any other platform. Our team has worked diligently to bring this to fruition.”

Betfred also offers sports betting in Iowa, Pennsylvania, Louisiana, Washington and Colorado, with regulatory approval also pending in Nevada and Virginia.