Sportradar-owned brand Betradar has extended its offering in the Italian market with the addition live streaming for the German Bundesliga 1. and 2. club football competitions.
Punters in the country will now be able to access coverage of Germany’s top two divisions via online, mobile and in retail environments.
Italian operator Sisal, a long-standing partner of Betradar, has already added the rights for the German leagues to its own offering.
“We are very pleased to announce that Sisal will be the first player in Italy to offer the streaming of Bundesliga in partnership with Betradar; this achievement means a significant step forward to support our strategy, giving our customers the opportunity to experience the emotions of one of the major European football championships,” Sisal online gaming business manager Marco Tiso said.
Lorenzo Caci, sales director at Sportradar, added: “We are delighted to have come to this agreement with Sisal as they are one of the major players in Italy.
“We are convinced that more of our partners will benefit from our augmented rights-offering and will add Bundesliga to their portfolio.”
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