Better Collective launches ‘BetBehind’
Better Collective has expanded its range of solutions with ‘BetBehind’, an auto-betting platform that allows users to back bets recommended by tipsters.
Users can request access to BetBehind and automatically back bets from tipsters, in what Better Collective said is a first-of-its-kind product on the market.
Features of BetBehind include direct betting with selected partners, the ability to follow bets in-play, stake management options, personalisation through various filters and a track record of betting performance.
Jesper Søgaard, founder and chief executive of Better Collective, said: “BetBehind serves as a complementary product to the rest of our flagship suite.
“When seen on a spectrum, bettingexpert.com lies on the left, where users can review all tips and confirm their own sports passions with a community of peers.
“In the centre is SmartBets—made for sports passionate people looking for statistical support and advice on where to get the most value from the bookmakers.
“BetBehind now lies on the right end—appealing less to users seeking to fulfil sport passions and more to those putting their trust in numbers; for these users, entertainment is not about sports, it’s in the act of successful sports betting.”
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