Mr Green has announced that it is to launch ‘Sportsbook 2.0’, after developing the new product in partnership with Bettorlogic.
Designed using Bettorlogic’s analytical and modelling insight, Mr Green said that the product will offer an enhanced customer experience.
Features include ‘Football Combi Spin’, which allows players to set their odds, and then choose to add, lock and spin to find their preferred selections to generate a big priced return.
Integration of the new product was completed through the Kambi API.
Bettorlogic chief executive Andrew Dagnall said: “Bettorlogic are very grateful that Mr Green shares our vision that bettors should be assisted in what is predominantly an experience to be enjoyed.
“We are seeing the benefits of investment in our own IT team in India as it enables us to be far more responsive and cost efficient to the needs and vision of Mr Green.”
Jesper Kärrbrink, chief executive of Mr Green, added: “Our business strategy Mr Green 2.0 is comprised of five cornerstones: brand, user experience, product offering, geographic expansion and being the leader in Green Gaming.
“The launch of our new sportsbook embraces all five of these cornerstones and particularly so from a Green Gaming aspect by helping the player make informed betting decisions based on the expert insight as provided by Bettorlogic.
“I think we are the first sportsbook really trying to help our customers bet smarter.”
Related article: Mr Green deploys responsible gambling tool in UK