BtoBet to power BestBet24’s new sportsbook in Poland

| By Robert Fletcher
BtoBet, the sportsbook provider owned by Aspire Global, has agreed a deal to power the launch of a new sportsbook for Polish operator BestBet24.
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Under the deal, BtoBet will provide BestBet24 with its Neuron 3 sportsbook platform for use across both online and retail channels.

Neuron 3 will be rolled out across BestBet24’s network of more than 80 retail shops across Poland, as well as both its online and mobile offerings.

“This significant deal is yet another step in our growth strategy to expand into new regulated markets,” Aspire Global chief executive Tsachi Maimon said. “We have once again demonstrated that BtoBet and our own proprietary sportsbook opens up for numerous growth opportunities in regulated markets with both existing and new customers.”

Meanwhile, BtoBet has also announced it will provide Flutter Entertainment-owned FanDuel with its player account management platform to support the operator’s entrance into the Brazilian market with its daily fantasy Ssports (DFS) offering.

The deal extends an existing agreement between the two parties, with BtoBet having supported Flutter’s Betfair brand with its launch in Colombian in October 2020.

“We look forward to working closely with BtoBet, and through our shared commitment to offer a unique DFS experience to local players,” Fanduel’s new markets director Aaron Champagne said.

Aspire Global’s Maimon added: “The agreement with FanDuel is yet another significant step towards our objective of establishing strong positions in the US and Brazil. Our success in these markets will be important steps in reaching our goal to become a world leading B2B igaming supplier.”

The deal comes after Aspire Global earlier this month reported a year-on-year increase in revenue and net profit for the third quarter of its 2021 financial year after experiencing growth across all areas of its business.

Revenue for the three months to 30 September was €58.6m (£49.5m/$65.8m), up 46.0% on last year and a record quarterly total for the supplier while net profit increased 81.2% to €18.3m.

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