Tipico becomes a founding-level partner of Columbus Crew as part of the deal. The deal also grants Tipico access to “marquee Crew assets” and various brand integrations at Lower.com field.
In addition, the partnership also includes various forms of digital content and programming for fans and bettors.
Pending receipt of licences and approvals, Tipico intends to launch its sports betting platform in Ohio once the state legalises and regulates the vertical. Ohio legalised sports betting after the two houses of the state legislature agreed on a version of a bill to do so last month.