ATG adds daily fantasy games through Scout Gaming deal
The operators have agreed to jointly launch Scout Gaming’s DFS product on ATG.se with a soft launch aimed at the second quarter of 2021, followed by a wider marketing push in the third quarter, in time for the start of the 2021-22 seasons in Europe’s major football leagues.
The addition of fantasy sports is the latest expansion of ATG’s range since Sweden’s 2019 re-regulation, and also marks the first time a major operator has launched Stockholm-listed Scout’s DFS product on the Swedish market.
“I’m very excited to have the privilege of launching our fantasy sports product on ATG.se, thus reaching a wider potential player base than ever before,” said Joakim Renman, Scout Gaming’s chief commercial officer.
“ATG has in a short time proven to be very agile in its expansion into new products. Therefore, it’s not a surprise that they now are first to seize the opportunity of being early mover in a fast-expanding trend within fantasy sports.”
Scout Gaming said the agreement is expected to have a moderate to high impact on its revenues from the second half of 2021 onwards. It cited figures suggesting ATG has the largest market share of Sweden’s total gaming market in 2019, engaging more than 1.3 million customers.
“We try to constantly offer our customers exciting new experiences and are keen to add fantasy sports as, what we hope will be, a key vertical offering for ATG moving forward,” Christian Erlandsson, ATG’s head of sports betting, said.
“We have watched this game format grow in popularity around the world and believe that Swedish customers will also appreciate this exciting product. With our almost 50-year legacy of offering pool games and recent expansion into sports betting we believe that we have primed for a successful rollout of daily fantasy sports to the Swedish sports audience.”
Scout Gaming is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway, and Lviv, Ukraine and Malta. Its existing clients include Betsson Group, Bethard Group and Norsk Tipping.