Digitain pens sportsbook deal with Mediatech

Multi-channel supplier Digitain has agreed to provide Mediatech Solutions with its sportsbook product.

Mediatech will integrate Digitain’s product into its IRIS omni-channel platform and offer the service to land-based and online operator partners.

Digitain’s multi-lingual and multi-currency sportsbook product offers odds on 65 different sports across 7,500 leagues and over 3,000 betting markets, covering 26,000 live events each month.

“This is a great deal for both us and Mediatech, as well as operators looking to take advantage of our innovative sportsbook,” Digitain chief executive Suren Khachatryan said.

“The combined offer of the IRIS platform and our sportsbook is the ultimate solution for small online businesses.

“It is just as relevant to larger companies who want to outsource their sportsbook and software development teams to professionals, so they can focus on marketing, client acquisition, and retention.”

Jessica Ordovas, founder and chief executive of Mediatech, added: “Operators are well aware of the need to adopt an omni-channel strategy, but many don’t know how to go about it.

“Digitain’s sportsbook is one of the best out there, and will help our partners achieve the seamless transition between land-based and online gaming their customers have come to expect and demand.”

Related article: Mediatech pens Cambodian deal with Global Gaming Network