DraftKings pens odds partnership with iHeartMedia
| By Robert Fletcher
DraftKings has entered into a multi-year strategic partnership with US audio network iHeartMedia.
Under the deal, DraftKings will serve as the official odds supplier for iHeartMedia broadcast, digital, podcast and social platforms for its sports radio and podcast networks.
DraftKings will be able to co-create and distribute long-form content with iHeartMedia and receive preferred access to iHeartMedia’s full roster of personalities.
The deal also sets out how DraftKings will have the opportunity to leverage iHeartMedia’s SmartAudio suite of data-driven advertising products, allowing for fact-based audience planning and targeting optimisations across iHeartMedia’s broadcast and digital platform.