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ESPN to promote William Hill, DraftKings odds through new deal

| By Aaron Noy

Sports media giant ESPN has agreed deals with both Caesars Entertainment and DraftKings to showcase odds from William Hill and daily fantasy sports information from DraftKings.

The deal will see ESPN post and link to odds from William Hill, Caesars’ sports betting partner, while Caesars Sportsbook by William Hill will also become a sponsor of ESPN’s fantasy games. ESPN will also link to odds and daily fantasy information from DraftKings.

“Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space,” Mike Morrison, vice president of business development and innovation at ESPN, said. “We began growing the experience through content, followed by odds utilizing William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment.”

ESPN first agreed a sports betting deal with Caesars in 2019 as its official odds data supplier across television and digital. Last month, it announced it was opening a new studio at Caesars Entertainment’s The Linq Hotel + Experience in Las Vegas. After Caesars’ takeover by Eldorado Resorts, this new deal now means odds from William Hill – the former Eldorado’s sports betting partner – will appear on ESPN.

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