FanDuel maps out future vision with rebrand

Daily fantasy sports (DFS) operator FanDuel has unveiled a major rebrand of its service offering and announced a new season-long fantasy product.

Confirming the project in a statement, FanDuel said the new brand will showcase the changes it has made to its products, as well as its commitment to user experience.

The rebrand includes a new logo, which will feature on all FanDuel channels, as well as redesigned web and mobile platforms.

FanDuel has also published a user ‘Bill of Rights and Governance’ page, which will set out what players can expect from all its DFS contests.

The new season-long product, due to be added to FanDuel platforms later this summer, will run for the entire NFL American football season.

Players will now have the option to compete with their friends through the new ‘Friends Mode’.

“The past year has been tumultuous for this industry but FanDuel has emerged stronger than ever and we are ready to lead the industry forward,” FanDuel chief executive Nigel Eccles said.

“The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience.

“We are confident it will showcase what we have to offer to all sports fans.”

The announcement comes after FanDuel last week confirmed plans to launch a fantasy football platform in the UK this month.

FanDuel has secured a partnership with sports data provider Opta to support the planned launch.

Related article: FanDuel partners with Opta for August launch in UK