Under the multi-year deal, which FanDuel said was the first of its kind, the operator will serve as the official sportsbook partner for TSN and promote its sportsbook offering to consumers in Canada.
The partnership will initially focus on Ontario, following the launch of legal online sports betting in the province earlier this week. FanDuel is approved to offer both online sports wagering and casino in Ontario.
FanDuel will deliver original content and digital products across TSN, while the FanDuel Sportsbook will also be the exclusive provider of sports odds across TSN programming, with the aim of deepening fan engagement.
In addition, FanDuel will have multiple integrations across TSN platforms including in-game broadcasts, digital marketing, mobile apps and co-branding opportunities, while TSN will highlight FanDuel’s online gaming formats such as same game parlay bets, its online casino platform and free-to-play games.
“Bringing our industry leading sportsbook platform to Canada is a watershed moment for FanDuel,” FanDuel Canada general manager Dale Hooper said. “Partnering with Canada’s most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible.”
TSN’s senior vice-president Stewart Johnston added: “FanDuel is the undisputed leader in sports betting and with the launch of sports betting in Canada they were the clear choice for us as a sportsbook partner.
“FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand.”