The deal grants FanDuel access to exclusive integrations within NBA content, such as TNT live telecasts and Bleacher Report digital channels, including its app. As the exclusive operator associated with Turner’s NBA content, FanDuel’s sportsbook will give basketball viewers sports betting insight and analysis integrated into the NBA viewing experience.
“Turner Sports is a leader in the media industry and, together, we’re bringing viewership to the next level by offering exclusive sports betting content that’s directly integrated into their NBA programming,’ FanDuel chief marketing officer Mike Raffensperger said.
“We’ll be incorporating FanDuel Sportsbook odds and analysis into Turner Sport’s live broadcasts and Bleacher Report’s digital content, offering a new, enhanced, experience for NBA fans.”
Executive vice president, sports partnerships and branded content at Turner Sports Will Funk added: “NBA fans across TNT and Bleacher Report are responding well to sports betting content.”
“We’ve already seen this with the TV and digital elements we’ve designed with FanDuel this past season and are excited to expand our partnership. Our collective goal is to grow NBA audience via engaging FanDuel interactive gaming experiences integrated across Turner Sports’ platforms.”