Under the deal, Bet365 will have access to additional video content including low latency broadcasts from a number of top tier football competitions from around the world, as well as American football’s National Football League (NFL) for customers outside the US.
Streaming content will be combined with Genius Sports’ portfolio of official data across thousands of events per year, including the NFL and England’s Premier League top tier club football competition.
In addition, Genius Sports will deliver its official data-driven marketing campaigns, which it said will help drive deeper engagement and lower cost of acquisition across display, video and connected TV for Bet365.
“The expansion of our partnership with Bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content,” Genius Sports’ chief executive Mark Locke said.
“This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”