As part of the deal, Genius Sports will provide Betsul with the operations of the entire sportsbook operations, including a full suite of data-driven outsourced tools across its PreMatch, LiveTrading and Risk streaming solutions.
The partnership includes Genius Sports’ portfolio of Brazilian content, which live streams football, basketball, volleyball, futsal and beach volleyball competitions through official partnerships with the Brazilian Basketball League (LNB), Brazilian Volleyball Confederation (CBV) and the Liga Nacional de Futsal.
The company’s premium global partnerships will also give Betsul access to the English Premier League, Liga MX, the Argentine Primera Division and Dimayor.
“The Brazilian sports betting market is poised for explosive growth under a transparent and competitive regulatory system,” said Fernando Martinez, head of commercial in LatAm for Genius Sports.
Brazil published its proposed changes in sports betting rules earlier this week, including a BRL22.2m licence fee. The rules also specified that operators based abroad must set up a subsidiary in Brazil and must have “sufficient capital and economic and financial capacity” to operate.
“We’re pleased to be playing a central role in powering Betsul’s offering, combining our leading Brazilian sports content, streaming services and live trading capabilities.”
Fernando Rivas, CEO at Betsul continued, “We are very pleased to have this new business partnership going live. Genius Sports has always been one of the great references in the betting market and we have great potential for growth together, especially in the Brazilian market.”
This follows Genius announcing its partnership with golf’s PGA Tour in a fantasy game earlier this month.