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Genius scores betting data deal with Beach Soccer Worldwide

| By Robert Fletcher
Genius Sports Group has entered into an exclusive, long-term partnership with Beach Soccer Worldwide (BSWW).

Under the agreement, Genius will serve as the official betting data and video partner of the BSWW, which is recognised as global football’s governing body FIFA as the major entity behind beach soccer.

Genius will have exclusive rights to distribute live data and broadcasts of more than 500 GSWW games per year to its global network of over 150 sportsbook partners.

This will include matches from the Mundialito de Clubes, Euro Winners Cup and Beach Soccer Intercontinental Cup.

“With this partnership, beach soccer enters in a whole new era, in which the value of our data and stats can significantly contribute to boost the experience beach soccer offers to its fans, at the time it gives Genius Sports the possibility of exploring a unique sport,” BSWW president Joan Cusco said.

Sean Conroy, commercial director at Genius, added: “As a global technology business, we pride ourselves on providing our sports and betting partners alike with valuable solutions and round-the-clock content.

“We’re excited to expand our global partnership network into beach soccer and look forward to playing a pivotal role in BSWW’s expansion.”

Genius has signed a number of similar deals in recent weeks, including with the American Hockey League (AHL), the main development league for the National Hockey League (NHL).

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