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Genius scores data extension with Australia’s National Basketball League

| By Robert Fletcher
Genius Sports Group has renewed its long-term data partnership with Australia’s National Basketball League (NBL).
Indiana May

Under the deal, live team and player statistics captured by FIBA LiveStats, the International Basketball Federation’s (FIBA) live data collection tool, will power the NBL website, broadcasts, fantasy product and fan engagement strategy.

FIBA Organizer, developed via a partnership between Genius and FIBA, will also continue to digitally manage and automate the running of each NBL season.

In addition, Genius has been granted non-exclusive rights to both capture and distribute official live NBL data with licensed sportsbooks worldwide.

“The NBL continues to expand its digital footprint across the world and this has been one of the fastest growing parts of our business as a global league,” NBL chief commercial officer Brad Joyner said.

Genius Sports commercial director in the Asia-Pacific region, Thomas Klingebiel, added: “We believe NBL’s commitment to putting official data at the heart of their entire digital offering has been crucial to their rapid growth in recent years, setting a precedent for basketball leagues and federations worldwide.”

Genius has been working with the NBL since 2015.

The extension comes after Genius last week also agreed an exclusive data deal with the Superstar Racing Experience (SRX) ahead of the North American motorsport series’ inaugural season.

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