Genius Sports agrees integrity deal with Superliga Argentina
Superliga Argentina, the top flight of Argentine football, has launched a comprehensive integrity and official data strategy in partnership with Genius Sports.
Genius Sports’ Integrity Services will deploy its 24/7 bet monitoring technology, and run a series of educational workshops to provide Superliga Argentina with protection against match-fixing and betting-related corruption.
“Ensuring the transparency of our games is a fundamental priority for Superliga,” Mariano Elizondo, president of Superliga Argentina, said. “We aim to guarantee all our teams with the same rules for every game, which is the main requirement for providing our fans and sponsors with the spectacle that they expect.”
“This agreement with a world leader like Genius Sports allows us to work together to combat any threat to the transparency of our games through the same tools used by the most prestigious leagues in world football.”
Superliga players, coaches, officials and administrators will also receive training to identify and report suspicious incidents.
Under the deal, Superliga will control the supply and use of its official data by identifying unauthorised scouts operating in-stadia and unofficial data feeds that have been scraped and reutilised.
“Argentinian football is at a critical stage of its growth with increased data quality and access to content driving major developments,” Fernando Martinez, head of commercial partnerships in Latin America for Genius Sports, explained.
“This partnership with Superliga sets a precedent for leagues across LATAM to proactively safeguard the integrity and future of their competitions while controlling the collection, management and distribution of their real-time data.”
The deal is the latest signed by the supplier in recent months. In July, Genius Sports agreed a partnership with the German FA to launch a new integrity programme in Germany.
It has also extended its deal with the International Basketball Federation, as well as striking new partnerships with both the Bulgarian Football Union and the Ladies Professional Golf Association.