GVC, Betfred to conclude long-term partnership
GVC Holdings and Betfred have announced that they are to end their technology partnership, less than one year into the 10-year deal.
In May of last year, the two companies signed an agreement for GVC to licence its online sportsbook and gaming platform to Betfred on an exclusive basis.
The deal covered the full migration of Betfred's online business, with the GVC platform offering a single account.
However, in a joint statement issued this week, the two companies said they have agreed to terminate the partnership “by mutual consent”.
The statement added that the decision was “reached amicably, with no penalty clauses triggered by either party”, and that the move will allow both companies “greater flexibility to develop their businesses going forward”.
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