Metric partners Racebook HQ for trading services

| By Daniel O'Boyle
Sports betting supplier Metric Gaming has partnered with Racebook HQ to offer managed trading services to horse racing operators.

Through the partnership, Racebook HQ will use automated decision makers to offer pricing “on products that are notoriously difficult to trade” across horse racing, greyhound racing and trotting.

“We are extremely excited to announce this partnership and could not have found a better partner in Metric Gaming,” Racebook HQ chief executive Sam Ford said. “Technology is at the core of what we do at Racebook HQ, and Metric Gaming clearly hold the same aspirations to create premium products and services for the global betting and gaming industry.”

Metric Gaming and Racebook HQ: similar outlook

Metric Gaming CEO Keith Hayes said that Metric and Racebook – which is backed by professional racing bettor Zeljko Ranogajec – shared a similar outlook on the global betting landscape.

“RBHQ is the dominant racing provider globally and from our very first conversations, it was clear we view the landscape in a very similar way. 

“We are excited to bring the combined strength of both companies to shake up the racing market,” Hayes said. “Alongside the Lacerta Starlizard deal we announced in April, this agreement puts Metric at the forefront of premium managed trading services, and we are incredibly proud to be the only supplier who can offer both RBHQ and Lacerta products.”

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