IMG Arena scores streaming deal with Turkey’s Misli

Under the agreement, Misli customers will be able to live stream sports events after placing a bet. IMG Arena’s portfolio of content includes football, basketball and table tennis.

Licensed by Spor Toto Teşkilat Başkanlığı, Misli is one of a limited number of regulated online sports betting operators in Turkey, offering national pools betting and a range of markets on domestic and international sport.

“Integrating live streaming services from IMG Arena will help take our online sports betting offering to the next level,” Misli chief executive Burak Simsek said. “IMG Arena has a world-class portfolio of sporting rights and their properties are proven to drive the acquisition and retention of customers.”

IMG Arena commercial director Andrew Corser added: “We are delighted to partner with Misli.com, one of Turkey’s leading and longest-established sports betting licensees.

“The deal allows Turkish players to safely and significantly improve their betting experience by increasing access to engaging, official content and watching more of the sports live that they are betting on.”

IMG Arena has added number of new sports and events to its portfolio in recent months, after striking deals with World Table Tennis and the Brazilian Liga Nacional de Basquete.