ISG launches free-to-play Formula 1 betting game
Global sports media agency Interregional Sports Group (ISG) has launched a new free-to-play betting game for Formula 1, as part of its official partnership with the motor-racing series.
Available online or via mobile, F1 Play challenges players to predict a series of outcomes in each race, with the chance to win a luxury weekend at the 2019 British Grand Prix.
ISG has said F1 Play has been developed as a customer acquisition tool for bookmakers that engage with ISG as part of its wider F1 rights package. As such, F1 Play can be integrated into the operator’s betting engines so that bets can be offered on different elements of their predictions.
The game is now live ahead of this weekend’s Bahrain Grand Prix.
“This is a great opportunity for F1 fans to test just how in-depth their knowledge of the sport really is,” ISG group CEO Chris Buckley said.
“Players will have to make predictions on events from the starting grid to the chequered flag, and if they get it right, they could win a dream weekend at Silverstone.”
The game will utilise data collected and distributed by Sportradar, with ISG also having the right to sub-license its betting partnership rights to select gambling brands worldwide under its agreement with F1.
This includes regionalised branded on-screen graphics, as well as physical and virtual trackside signage and digital integration across F1’s various digital and social platforms.
Formula 1 first announced plans to strike up betting partnerships in September of last year, with both ISG and Sportradar among the early frontrunners. The rights packages are said to be worth around $100m (£76.8m/€89.2m).
Image: Eduardo Guarizo Pimentel