Kambi pens sports betting deal with Casumo

Kambi has joined forces with gaming company Casumo to deliver a gamified sports betting product.

Under the multi-year deal, Kambi will provide its sportsbook and technology services to enable Casumo to build the new offering.

Casumo intends to primarily target casual bettors and sport fans that have never placed a bet, with a focus on gamification.

The product will be integrated into Casumo’s proprietary platform ahead of the initial roll-out of a football-focused mobile offering.

“A combination of the Kambi sportsbook and Casumo’s gamification expertise will attract a different player segment than what we’ve been used to, further strengthening the Kambi network,” Kambi chief executive Kristian Nylen said.

“Moreover, this deal illustrates the flexibility of the Kambi technology, with Casumo widening the spectrum of operators currently adapting our technology to meet their own specific product and marketing requirements.”

Daniel Durrans, head of sportsbook at Casumo, added: “We’re delighted to have signed this deal with Kambi; this is an exciting and collaborative partnership across product and technology.

“Casumo is creating a brand new, more intuitive product experience for sports, built on Kambi’s leading sportsbook platform.”

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