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Kansas sports betting handle tops $239m in January

| By Robert Fletcher
Consumers in Kansas spent $239.6m (£190.1m/€222.4m) on sports betting in January, while total revenue in the Sunflower State reached $14.3m.
Kansas March

Monthly handle was 16.3% ahead of January 2023 but 7.7% behind the $259.7m wagered in Kansas in December.

Online betting accounted for $228.6m of all bets placed during the month. In contrast, just $11.5m in wagers were reported at retail sportsbooks.

Turning to revenue, the January total was 138.3% higher than $6.0m in the same month last year. However, it was 28.9% behind the record $20.1m posted in December 2023.

Revenue from online sports betting in January amounted to $14.3m. Retail’s revenue share for the month reached $668,086.

Kansas Star and FanDuel lead the way

Kansas Star and partner, Flutter Entertainment-owned FanDuel, took top spot in the online market in January. Revenue from the partnership reached $6.1m from $77.3m.

Boot Hill Casino and DraftKings, which led in December, slipped to second with $5.9m worth of online revenue. This was despite taking more wagers – $96.7m – than Kansas Star and FanDuel.

Placing third was Kansas Crossing and BetMGM with $1.2m in revenue from $21.1m in total online bets. 

Looking at the retail market, Hollywood Casino at Kansas Speedway was the clear leader. Partnered with ESPNBet, revenue from retail here hit $422,845 from $8.9m in wagers.

Kansas Star and FanDuel placed second with $164,669 from $1.5m, ahead of Boot Hill and DraftKings on $53,732 off $402,722.

Kansas year-to-date wagers reach $1.40bn 

As for the fiscal year to date, handle amounted to $1.40bn. Some $1.34bn of this was spent online, while $64.4m was bet at retail sites.

Revenue-wise, this amounted to $77.4m. Of this, $72.9m came from online wagering and $4.5m retail sportsbooks.

Total tax for the fiscal year to date stood at $7.7m.

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