Metric to drive Sun Bets with golf pricing solution

Metric Gaming has agreed a deal to provide its innovative golf pricing solution to UK-facing online betting brand Sun Bets.

Customers will have access to pre-game betting options across all outright and match markets, as well as in-play wagering services through Metric’s SuperLive platform.

Sun Bets, which launched in the UK in August, is the product of a partnership between Australian gambling operator Tabcorp and News UK, the publisher of UK newspaper The Sun.

“As a newcomer to the marketplace we are focused on differentiation through technology; Metric Gaming provides innovative and exciting ways for our customers to engage with our sportsbook,” Sun Bets’ sportsbook director Kevin Beard said.

Conall McSorley, commercial director at Metric, added: “Sun Bets is a compelling new player in the UK online betting landscape, and a very welcome addition to Metric’s growing network; we are thrilled to count Sun Bets among Metric’s ambassadors.”

Related article: Sunbets brand goes live in UK