Mississippi’s sports betting market bounced back in August after a weak July, as bettors placed $19.9m in sports wagers in August, up 48.5% month-on-month.
The rise compared to July was largely fuelled by the start of the college American football season and the approach of the NFL, as American football bets surpassed $6m, up 792% month-on-month and 152% year-on-year and revenue totaled $1.8m. Handle was up 347% year-on-year compared to August 2018, the month that legal betting was introduced in Mississippi.
The majority of money wagered in the state – which only allows betting in casinos – again came from properties in the coastal region to the South of the state, where $13m was wagered and casinos took in $1.8m in revenue. At 65.4% the proportion of bets coming from the Coastal region drastically increased from July’s 54%, as the handle in the state increased 50.2% while revenue more than tripled.
Read more on iGB North America.