NBC Sports establishes new division for dedicated betting focus
| By Robert Fletcher
NBC Sports has established a new division to streamline its development efforts in betting, gaming and a number of other areas.
Overseen by NBC Sports’ Digital & Consumer Businesses, the new NBC Sports Next division will focus on digital applications in sports and technology, covering betting, gaming and emerging media, as well as youth and recreational sports and golf.
NBC Sports Next brings together platforms from each of these markets under a united brand in a move the broadcaster said would provide fans with more intuitive sports experiences.
The betting, gaming and emerging media are of the new division includes sports wagering, prediction and gaming resources such as NBC Sports EDGE, formerly known as Rotoworld, as well as NBC Sports Predictor and NBC Sports Audio.