Of this total, $33.4m was wagered online with DraftKings and $3.5m at retail sportsbooks. DraftKings has held the exclusive rights to offer sports betting online via the New Hampshire Lottery since November 2019.
Turning gross gaming revenue from wagering, this amounted to $3.5m. The July total was down 22.2% from $4.5m last year and 20.5% behind $4.m in June 2023.
Breaking down the monthly revenue performance, some $1.4m came from online betting with DraftKings. Retail sportsbooks generated just $179,994 in revenue.
In terms of tax, New Hampshire was able to generate $1.6m during the month.
New Hampshire betting revenue and handle up in FY23
July was the first month of the state’s new financial year. During fiscal year 2023, players spent a total of $883.7m on sports, 2.6% higher than the previous year when $861.1m was bet.
The increase was driven solely by the online market, with spend in this area up 5.9% to $709.8m. In contrast, retail bets fell 8.9% to $173.8m.
Full-year handle for FY23 also hiked 57.0% year-on-year to $81.0m, with increases across both online and retail betting.