Newgioco Group has established a new US-facing operating subsidiary with the aim of expanding its sports betting operations throughout the country.
Elys Gameboard Technologies will run as a wholly owned subsidiary of the business, with Newgioco to code its Elys betting platform for US certification.
Newgioco is already in the process of applying for a sports betting license in Washington D.C. and, if successful this would be the supplier’s first license in the US market.
The supplier has a deal in place to launch its new US sports betting platform with Handle 19, its first US operator client, within the Capitol Hill area of Washington D.C. by the third quarter of this year.
“As part of a long-term global expansion plan, Newgioco takes in a prudent and strategic approach for launching in new markets and we are executing our plan to enter into the US market in the same manner,” Newgioco’s chief executive Michele Ciavarella explained.