NHL commits to AGA’s responsible gambling initiative
| By Robert Fletcher
The National Hockey League (NHL) will support the American Gaming Association’s (AGA) ‘Have A Game Plan’ public service campaign to promote responsible gambling.
Through the new partnership, the NHL will use the in-arena and digital marketing assets from across the league to show videoboard images and run public address announcements to help promote the initiative.
The NHL will also work with its franchises to run similar messages inside their arenas, as well as across their own desktop, mobile and digital platforms.
The AGA’s Have a Game Plan campaign focuses on responsible sports wagering, promoting how consumers can safely gamble by setting budgets and only betting with licensed operators.
“The fan experience remains one of our highest priorities as more hockey fans than ever have the opportunity to legally and responsibly bet in their home states,” NHL chief business officer Keith Wachtel said.