How customisation is central to Odds88’s innovative sportsbook solution

Watch the full video interview, conducted live at ICE 2025, here.

What can you tell us about your new platform, Odds88, which is being dubbed the ‘next gen toolkit’?

“Odds88 is ex-TradeArt, and we’re super excited about launching here at ICE. It’s going to be a very innovative touch on the sports legacy industry, adding a lot of new features, social elements, and then obviously some secrets that I will save for later. We’ll see how it goes.”

In such a saturated market, what makes Odds88 stand out and makes it such a must have for operators?

“In terms of innovation, we’re trying to build it as customised as possible. Every partner that we work with, they have special needs and wants, and we’re building a product suited to their needs. So if you’re asking me to launch a sportsbook, we will do it for you and maybe fifty others, and then utilise the ecosystem of having an aggregation platform.”

What are some of the key features of Odds88 and how does that lead to a better experience?

“With Odds88, we’ve built an aggregation platform that gives us a lot of different providers that we work with. With that incoming data, we will be able to switch between the different feeds and providers that we work with to make sure that our downtime is almost zero, 99.8% uptime, give or take.”

How do you differentiate yourself from the competition?

“We look at competition as a potential partnership. So the ones that we work with are our competitors, but they’re also a very integral part of how we operate as an aggregator.

“What I think specialises us from the rest of the offering out there is that we can really customise and take feedback and needs and wants from the partners that we have and build a customised journey for them. So we put a lot of resources into perfecting sort of a tailored solution so that sports really becomes relevant for the player demographic. Players should always be first.”

Automation is such a key focus in the industry. What role does automation play for Odds88?

“Scalable processes. We want to save as much time and energy from our partners and ourselves to focus on what we do best, so to have a company built on automated processes is just safe, no human error. That’s a very key thing for us. We can trust the AI driven algorithms that we have. Players feel confident that we give them the best fair odds in the market. So there’s many positives.”