The sportsbook partnership will see BetMGM have category exclusivity of the BetQL Network’s programming, including the upcoming You Better You Bet along with BetQL Daily, The Daily Tip and BetMGM Tonight.
In turn, Audacy will produce content for audiences within BetMGM Sportsbooks at MGM Resorts across the US.
The partnership will consist of an exclusive, multi-year agreement.
BetQL Network first launched in June 2021.
“We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform,” said Matt Prevost, CEO of BetMGM.
David Field, chairman, president and CEO at Audacy added: “We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network.”
“Barely a year old, the BetQL Network has a bright future ahead of it as legalised sports betting continues to expand over the next decade.”