Pragmatic Play launches sportsbook

The sportsbook will include “a comprehensive list of competitions, markets and events”, with official data from events including the Premier League, ATP Tour, NBA and NFL.

The product can also be localised for targeted audiences using curated content and a translation service.

“Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector,” vice-president of sportsbook Gareth Crook said. “The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.”

Crook added that operators have already shown signs of interest in the sportsbook.

“We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our sportsbook from multiple markets,” he said. “We cannot wait to bring great betting experiences to players around the world.”

Given that the supplier also offers slots, live casino, bingo and virtual sports, chief business development officer Yossi Barzely said the move means Pragmatic can now offer a “one-company solution” for operators hoping to offer both betting and gaming.

 “The launch of our sportsbook marks an incredibly proud moment for Pragmatic Play,” he said. “We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.”