Greek gaming giant OPAP is to migrate its entire digital sports betting operation to the new Betgenius sportsbook platform.
OPAP will use the Betgenius Sportsbook Platform’s full back office suite, outsourced trading, CRM and marketing tools, and UX development across all digital channels.
Under the terms of the deal, Betgenius has also been selected by OPAP to become its primary provider of in-play data, delivering fully-automated, real-time prices for around 130,000 events per year, including all major football, basketball and tennis fixtures.
Damian Cope, chief executive of OPAP, said: “We are very pleased to be announcing this deal with Betgenius, which is an important step in building a world class portfolio of products and services for OPAP’s customers.
“Our cooperation with Betgenius will allow us to be in more control of our digital sportsbook product and also provide the flexibility to enable us to react quickly to the fast-changing world of digital sports betting.”
Betgenius said its platform offers a “highly scalable, modular solution which gives operators maximum control, particularly around the delivery of differentiation in front-end design”. Operators are able to integrate Betgenius’ turnkey sportsbook or simply select best-of-breed products and services.
“We are hugely proud and excited to have been selected by OPAP as a key partner in its efforts to offer its customers the best sports betting experience possible,” said Jack Davison, managing director of Betgenius.
“The Betgenius Sportsbook Platform has been developed with speed, flexibility and scalability at its heart, and allows us to uphold the same high standards in technology and customer service to which we have always been committed.”
Related article: Betclic expands in-play offering with Betgenius