Oulala has agreed a deal to integrate its football management game directly into Marsbet’s online gaming platform.
Under the agreement, daily fantasy sports (DFS) B2B firm Oulala will provide its game to three brands across the Marsbet group.
According to Oulala, the service, which went live with Marsbet last week, is the first time that a licensed B2B skill game company has agreed to provide such an offering to an online gambling operator.
“We warmly welcome Marsbet as a member of our B2B network; sports betting operators are now fully convinced of the benefits that come with offering DFS to their clients,” Oulala managing director Benjamin Carlotti said.
“The Oulala Network fits the exact needs of the new generations and it also generates long term loyalty.”
Ioannis Ntousias, a senior member of the Marsbet marketing team, added: “We believe that Oulala's skill-based monetised football management game is the perfect tool for them to put their knowledge to the test against each other.
“We have high hopes that it will attract new users and retain existing ones thanks to its social structure.”
Related article: Oulala gains Malta's first B2B skill games licence