Perform bolsters football analysis with Scout7 purchase

Perform Group has moved to strengthen its sports analysis service offering by acquiring Scout7, a company that provides bespoke, multi-platform scouting and recruitment solutions to football-focused customers around the world.

Under the deal, OptaPro, Perform Content’s data and insights provider, and also a long-term strategic partner of Scout7, will operate under the same roof within the Perform business.

Scout7 and OptaPro will continue to work together to enhance the performance and recruitment processes at all levels of football.

Ben Mackriell, head of OptaPro, said: “Scout7 have been a key partner of OptaPro for a number of years and the relationship has enabled us to provide market-leading data and technology to football clubs in more than 14 countries.

“By aligning Scout 7’s technological expertise and industry knowledge with OptaPro, we will be able to provide clubs with enhanced tools that assist them in affecting on-pitch performance and scouting processes.

“We have exciting and innovative plans to develop a product set that will service clubs across multiple departments and we look forward to working with our clubs to deliver solutions that are at the cutting edge of elite sport.”

Lee Jamison, managing director of Scout7, added: “Today marks the start of an exciting new chapter for Scout7 and a defining moment for professional sports technology.

“Since 2001, we have been the market leader for scouting management solutions in football, supporting clients of varying size and infrastructure in professionalising their player recruitment and assessment processes.

“Now as part of Perform, we will be working in parallel with another industry leader, OptaPro, to continue to drive and innovate in a fast-moving industry.

“With our combined knowledge, skills and expertise, our clients can look forward to strong technology partnerships and cutting-edge products, driven by the evolving requirements of the industry, to support and enhance their information management and evaluation processes.”

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