Perform Group rolls out new IP retail service

Perform Group has confirmed the launch of a new IP retail betting service, which will also be made available via satellite.

Optimised for retail, the new betting service incorporates video, visualisations, pre-match and in-running data, as well as offering bookmakers the opportunity to incorporate their own odds via the new Perform Odds Store.

The new service will offer content round-the-clock, featuring video for more than 7,500 football matches and over 3,000 tennis and basketball games, in addition to visualisations for more than 100,000 matches from competitions such as the top-tier English Premier League and German Bundesliga football competitions.

Andrew Ashenden, executive vice-president of betting for Perform, said: “Our new retail service harnesses the best of Perform’s leading content portfolio – RunningBall-powered visualisations, Opta-driven statistics and Watch&Bet video.

“The combination of the highest quality rights and totally configurable service, in terms of both content and delivery, make this service a major asset for any retail bookmaker.

“Our ability to incorporate odds from our customers, via our new Odds Store, also ensures that the service offers a seamless user experience.”

The launch comes after Perform this month also rolled out its new RunningBall Odds Store with William Hill, Sporting Solutions and Wettbuero.

Related article: Perform opens RunningBall Odds Store